For bands placement in a “Twilight” film means huge potential sales and wide exposure.
“If you’re an artist that’s successfully branded with a film as enormous as ‘Twilight,’ you get a lasting benefit beyond the movie and the soundtrack itself,” said James Diener, president of A&M/Octone Records. “You’re able to access marketing dollars that the film company has been spending beyond what a record company could or would spend.”
The first soundtrack had a loud, full-throttle sound in artists like Paramore and Linkin Park, but the songs on “New Moon” have a soft, melancholy touch.“This is a much more somber movie than ‘Twilight,’ ” Ms. Patsavas said. “There is a lot of love lost, so the artists that are going to make up the soundtrack reflect that longing — a lot of acoustic instruments, a lot of a cappella singing. This soundtrack definitely feels a bit more indie than the last one.”"
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Source: TwiCrack
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